Similar to most of Wink’s clients who need assistance with their ecommerce websites, Metalicious was a pre-established, well-known brand. The Metalicious leadership detected a hole in the market of online fine jewelry, saw how they could fill it, and turned to Wink for guidance and implementation.

The solution was a complete redesign of their website and brand imagery. Wink created an ecommerce shop for Metalicious to supercede competitors. Their brand image was revised to speak to the company’s mission of sustainability, as well as appeal to a broader demographic. The new site features all-new photography accented by non-gendered colors, details of ripped paper, an eye-catching serif font, and a playful user interface.