Brief:

When we work with a client as established as Herrington on the Bay, with over 25 years of industry experience, we know to prepare for a full slate of material to sift through. From existing copy, to media, to marketing collateral, we had quite a task at hand.

Beginning with the branding, we focused on a structured font that emulated the waves in the Chesapeake Bay. The custom font made carved wave-resembling shapes into letters to provide subtle ligatures and draw the eye from one letter seamlessly to the next. The color palette selected provided romance and earthiness, since many of Herrington's core values revolve around sustainability.

Herrington on the Bay’s website racked up a total of 35 pages with multiple page templates and fresh copy for almost every single page. Since Herrington provides a comprehensive experience for their clients, we wanted their website to reflect their attention to detail, displaying every single service that they offer and finding a way to keep readers clicking through the site to learn more. Our copy helped to enhance that feeling of interest and familiarity, asking the reader to imagine themselves experiencing all of what Herrington had to offer from dining, to lodging and event coordination.

View live website here.